Cultural Values and Georgian Society in Business Communication

Özet

Globalization is a process that promotes international business as it makes world smaller. Successful international business needs communication to establish profitable partnership, but the main thing that can hinder successful communication is culture. Peculiarities of cultural values are the main things that should be foreseen. A lot of researches have been conducted on cultural values but diversity of our world requires more specificity. The article gives some important dimensions of cultural values and analyzes characteristics of Georgian society in comparison with some other cultures.