Matrix of Brand Awareness and a Positive Image as a Success Factor inPolitical PR

Abstract

The article aims to support political theorists and PR practitioners to bring new or encourage already existed political figures to the top political arena and make them, using this matrix, to plan their future according to the type of awareness and a positive image they already built and the time they spent in political PR and political marketing influencing society and politics. The concept of Brand awareness should be well employed by Political PR. To improve public relations approaches into political PR and employ awareness as a success factor for political competition, we suggest the following Matrix, invented by public relations practitioners and political marketing researchers: Pr.Dr. Kakhaber Djakeli and Thea Tshumburidze in 2011.