Study of Gastronomic Tourism in the Context of Marketing in the Classroom in Business Russian

  • Gulnara DIASAMIDZE International Black Sea University

Abstract

Abstract
Our article will focus on gastronomic tourism. Gastronomic tourism is not only an opportunity to try new interesting dishes. It is closely related to
business and appeared at the end of the twentieth century, becoming much more successful already in the twenty-first, to the present day. But this is
not only a business, but there is also an opportunity to try new and interesting dishes, visit factories, wineries, and farms. Watching the production and
even taking part in it will be interesting not only for gourmets but also for all tourists.
Everyone knows that the main attraction of Georgia is the national cuisine. Georgia has regional differences in local cuisine, unique dishes, and
technologies for their preparation. All interested tourists are offered an appetizing Gastronomic Tour.
Gastronomic tourism is a local universal phenomenon that: creates unique marketing opportunities for a destination by being a strategic element in
branding.
Keywords: Georgia, gastronomic tourism, marketing, national cuisine, tourism

Published
12-07-2021
How to Cite
DIASAMIDZE, G. (2021). Study of Gastronomic Tourism in the Context of Marketing in the Classroom in Business Russian. Journal in Humanities, 10(1), 29-31. https://doi.org/10.31578/.v10i1.432